Graphic Design Blog #7

This was my design for an architecture firm named Emery Architecture. My goal with this logo would be to draw in people who were looking to expand their business or build on a new site. I felt like the extreme darks and lights of the piece would grab the most attention and the image of buildings makes what the firm does clear. I also liked the use of the "E" as a way to incorporate the name into the image. It demonstrates an effective use of space which is part of what architects should do. It's also very simple and to the point, which I think is good given the particular product I am selling.
If there was anything in the piece I would change, it would be the way the design makes the title if the firm seem small, and it almost gets lost in the image. I would also add more detail to the back, blue buildings to make it more clear as to what they are and add a gradient around the "E" to make it seem more like a sunrise.