Graphic Design Blog #5

TM Hollister

Hollister's logo is very effective because of the font and the bird. The font is attention getting and modern. It also gives the impression of a certain amount of edginess. The bird is a simple but modern image which they put most of their items of clothing somewhere. Whenever you see that bird, you think Hollister. It's like bonus advertising on every item they sell. It also helps that the company has built up a reputation for being a high quality clothing store. This is represented in the logo.

TM Delia's Clothing

This is another logo that I find highly effective in its simplicity. The way that some letters are capitalized and some are not makes the brand seem more fun and makes the general outlook more interesting. The flower thing as the apostraphe makes the look girly and bright, which suits the style of the store's items and the consumers they are out to draw in. Over all, the logo is simple, but stylish with the right touch of personality that makes it theirs and draws attention to what the store is.